SPORTS AND MOVIE ON DEMAND SERVICE Now TV is now available on the Sony Playstation 3 (PS3).
Now TV, Sky's answer to Tesco Blinkbox, Netflix and Lovefilm, adds something that the rivals do not, and that is access to the broadcasters' sports content.
"Adding Sky's amazing content via Now TV to the PlayStation 3's services is a real boon for our millions of UK customers," said Fergal Gara, VP and MD of Sony Computer Entertainment UK.
"Streaming great and exclusive sports and movie content to the family TV is a huge enhancement to the PlayStation entertainment portfolio."
Like Netflix, users of the Sky service must sign up. It costs ?9.99 a month, which is a couple of quid more than the alternatives, but boasts that it has content at least a year before they do.
Presently showing on the Now TV service are things like the latest Spiderman reboot and Avengers Assemble.
"More and more consumers are demanding easy access to a greater choice of high-quality entertainment over internet-connected devices - and Now TV is here to meet that demand. Following the addition of PlayStation 3, our customers now have another way of streaming to their main TV screen, while continuing to enjoy access out and about via iPad and smartphones," said Gidon Katz, Director of Now TV.
"At the same time as we're rolling Now TV out to new platforms and devices, we're also preparing to increase the range and choice of great Sky content that our customers can access."
Customers are advised that they can use Now TV on up to four devices. ?
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