Children's Health & Fitness ? A New Anti-Obesity Campaign

July 13th, 2012 by Len Saunders

From Day Nurseries (UK)?..

Fresh from the success of Childhood Obesity Week (July 2nd ? 6th), children?s play environment designers Playforce have announced a campaign to help schools and early years settings achieve better healthy eating and outdoor play.

Alongside a nutritious diet, Playforce sees outdoor activity as essential in turning the tide against rising rates of childhood obesity, as well as being beneficial to learning and social development.

Managing director Colin MacAdam explains: ?It is very easy to deflect responsibility for society?s weight-related ills to others but I feel it is incumbent on each of us to make a contribution to their resolution. This can be in the form of one?s own relationship with food and exercise and/or it can be through practical steps to encourage others to adopt a positive and educated association with healthy habits.

?It is natural for children to seek the security of role models when shaping their characters, and general well-being is no different. Family, teachers, sports stars and celebrities will all affect a child?s perspective on what matters in life. Our research is an extension of our wish to contribute to the positive environment in which a child grows and develops, through the provision of creative outdoor play equipment. We want to go further and endeavour to make a difference in the best way we can. In short, we want to be part of the solution, not the problem!?

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Entry Filed under: Health / Fitness Articles

Source: http://www.lensaunders.com/wp/?p=2106

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